Many organizations that have acclimatized various CRM applications often encounter challenges where a high level of ambiguity persists between the sales and marketing teams as they face difficulties finding the right data at the right times. While the lack of clarity about the role and responsibilities of the sales and marketing personnel could be a reason, duplicate records, incomplete lead data, and obsolete and inaccurate information add to the confusion.
Emerge Global Solutions Enrichment includes an Intelligent Web Form, a unique feature that reduces the number of fields that a user has to fill out on a web form, but still returns the same amount of data as if they had filled out over 20 different fields. Users hate filling out field after field, so giving them less to fill out on a form will drastically reduce your form abandonment rate and result in more high-quality leads.